Call for Papers: International Marketing and Entrepreneurship Conference, Cancun, 2012

Kurzfasssung: Call for Papers: 2012 American Marketing Association, Global Marketing Special Interest Group, annual conference on "International Marketing and Entrepreneurship: From Theory to Practice", Cancun (Mexico), March 29 - April 1, 2012.

[Leipzig - 05.08.2011] International marketing is vital for companies and managers wishing to successfully do business in global markets. Shorter innovation cycles and rapid growth in emerging industrial nations as well as threats to globalization like climate change, shortage of resources and intercultural conflicts raise important questions for scientific research, the answers to which are of great importance to marketing experts. The conference will show how international marketing research can help established companies as well as innovative start-up businesses with their global growth. Sub-topics of the conference are: "State-of-the-art knowledge in going and growing internationally", "Research and knowledge transfer between science and practitioners", "Educational challenges in preparing future global marketing leaders", "Political challenges - how do we all get smart?". Papers and special topic-related round-table events have been planned for presentations and discussions at the conference. Those interested in participating are requested to submit their contributions on the topics listed above to the respective track chairs of the conference by October 31, 2011, via email. For further information, please visit: http://michaelczinkota.com/tags/cancun/

Firmenkontakt
Handelshochschule Leipzig gGmbH
Volker Stößel
Jahnallee 59

04109 Leipzig
Deutschland

E-Mail: volker.stoessel@hhl.de
Homepage: http://www.hhl.de
Telefon: 0341-9851-614